Creating a Memorable ‘About Us’ Page

Creating a Memorable ‘About Us’ Page

Your site’s ‘About Us’ page is probably one of its most trafficked pages, and most of your visitors probably come there to get a sense of your business’ credibility ad reputation. Instead of boring your visitors to tears with a lengthy biography, or overwhelming them with a long list of services, quickly engage them by directly addressing their needs. Below are seven ways to make your ‘About Us’ page more appealing to your customers.

Build a Brand, Not a Statement

It can be difficult for new internet marketing businesses to find themselves, and while a mission statement is a great place to start, a brand statement can help you find your place in the market. A solid brand platform can help you portray an image for your company, and it can help customers make positive mental associations. Your brand platform should include your company’s values, vision and mission, and it should tell customers about your company’s personality.

Keep it Short and Sweet

People want to know the story behind an internet marketing membership site, rather than read a historical timeline. Telling customers when the company was established is helpful, but potential customers would rather hear about your passion for the industry, or about how you overcame humble beginnings to be a success. Talking about how long you’ve been in business can be helpful, as long as that information is relevant. For instance, if you’re relatively new to the Internet Marketing field and you’re competing with established companies, focus on your innovative products rather than your company’s brief history.

Don’t be Overly Aggressive

A company’s ‘About Us’ page should focus on telling customers why the company is in business, rather than what you’re doing or how you started. Explaining why you’re in the industry helps establish your company as an authority, rather than telling customers how you’re better than your competitors. It’s OK to tell site visitors that you sell internet marketing courses online, but don’t spend a lot of time on explanations—that’s what service pages are for.

Tell Customers Who They’ll be Working With

A list of employees lends a sense of credibility to your company, and it tells potential buyers about your experience. If any of your site’s employees have industry certifications or college degrees, offer up a bit of background information. It might also be helpful to briefly describe each person’s role in the company, and how he or she contributes to the growth of your business.

End With a Call to Action

At the end of your ‘About Us’ page, leave customers with a call-to-action statement such as “Learn More” or “Click here to contact us”. This gives potential customers a reason to remain on your internet marketing education site, rather than exiting right after reading. IME’s training videos can tell you how to use the above tips to get customers to your site—and how to turn visitors into repeat buyers.

If customers want to learn more about your company and what you have to offer, they’ll take the time to read your ‘About Us’ page. By carefully assembling your page, you’ll give your site’s visitors a sense of your company’s reputation, goals and purpose. Use the page to tell people why you’re in the industry, and how your brand is different from the competition.


Direct and Indirect Profit Stream from PLR Products

Direct and Indirect Profit Stream from PLR Products

PLR products can be used to profit directly or indirectly and irrespective of the way you choose, both are equally awesome.

Direct profiting from PLR product means that you will send money directly to your bank account or Crypto-currency account. This process sounds simple and obviously aims at selling PLR products to people and making your initial cost of purchase pay for itself, time and time again when you sell multiple copies. There are many online where you can browse for PLR products for sale but when doing so, make sure they offer instant downloads and compare prices and rights between suppliers, you always want to get the best rights you can for each product so you’re able to use it in more ways to grow your business.

Not all PLR products come with equal rights of distribution. Some PLR Products like Articles, eBooks, Videos, Courses, Plugins, Themes, Info products, Turn-key websites, Templates, etc. come with more stringent rules than the others. Example: Some Videos PLR rights may differ from others, like some video courses may allow you to completely rebrand the course with your design and then be able to offer resell rights to it.

Most reputable sources do not allow you to resell your PLR products, so how can you directly profit from them?

What you can do is, buy PLR products in bulk and get them rehashed by good content writers. Since there is no research involved, and you are offering work in bulk, you will get real cheap writers at websites like Writer stub or iWriters. Once you have the content revamped, now you can successfully call it your “own” creation. Which makes it void of all the previous licenses that it had. Make your license for the products and sell it at as a PLR product for a certain price, but as an MRR for at least double the value of the PLR product. Sounds simple?

When it comes to driving indirect revenue from PLR products, it is as easy as the direct methods. You can earn money from the best PLR products by either using them as hardcore promotional tools for your main services or products or you can embed your affiliate links into them and sell them as “instructional video series, eBooks or courses.”

There are countless Marketers on the Internet, who purchase ‘review PLR packs’ for the products in their genre. This gives them immediate access to loads of testimonials, reviews, web 2.0 fan blog articles etc., which they can use to promote their own products or affiliate products indirectly.

Another great way of generating passive income from PLR articles is by using them as the anchor for your backlinks from other websites. Not only will the PLR articles, increase your authority and reach in your industry, but they will also drive visitors from other websites to your den. Once the user is on your website, it will depend on the impact of your website copy (which can also be made out of PLR articles) to convert those visitors into customers.

PLR articles and eBooks can also be used into content spinners to generate lots of unique articles for backlinking purposes. When it comes to making money with PLR products, the sky is the limit.